用户标签画像体系应⽤与建设
标签画像是精准营销、产品应用的中间层基础，可以实现的业务价值包含基于用户群体的生命周期管理、高价值客户深入开发、交叉营销，也可以输出用于个性化推送、个性化推荐以及个性化实时营销，同时也是数据分析和用户分析的属性源，具备非常强的应用价值。https://mmbiz.qpic.cn/mmbiz_png/z41OKKvYQO704ic83FQibAKDAg2UiaIrMRKhaR2kzpIM47IEMERRZiaGhLo3qicGjZ8AfUrGIsE373jnyVLrN14ibq5Q/640?wx_fmt=png
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https://mmbiz.qpic.cn/mmbiz_png/z41OKKvYQO704ic83FQibAKDAg2UiaIrMRK0IpEk70XE7bOiblqRpa5mlaTBecRibiaSIibq4VqHllbdPKes7fic4uJIkQ/640?wx_fmt=pnghttps://mmbiz.qpic.cn/mmbiz_png/z41OKKvYQO704ic83FQibAKDAg2UiaIrMRKOc4TicUuiac9fibEUmT6HvoIDyYElF0J35vnpYx68sMiaMdU2KvF5ey99A/640?wx_fmt=pnghttps://mmbiz.qpic.cn/mmbiz_png/z41OKKvYQO704ic83FQibAKDAg2UiaIrMRKOiclft0SuOAQ7zj4PlORtI8p0AOq1UAujbRTRLnh2PSBMzxdAWECe5w/640?wx_fmt=pnghttps://mmbiz.qpic.cn/mmbiz_png/z41OKKvYQO704ic83FQibAKDAg2UiaIrMRKeFtJkyaE7jFXwsZicYsSiaGDe5DFMcqQkW0NicgIqgr3kvraxZpGibgFibA/640?wx_fmt=pnghttps://mmbiz.qpic.cn/mmbiz_png/z41OKKvYQO704ic83FQibAKDAg2UiaIrMRKKa8Fu7icmzUuQDEYic2siaLn9WOIGEJKjBibiaMkB7RibkR0sFhbWFwuCGkA/640?wx_fmt=pnghttps://mmbiz.qpic.cn/mmbiz_png/z41OKKvYQO704ic83FQibAKDAg2UiaIrMRKibF5aNicibHlFfRTelhsmxOaiaOu212gI6tVOibOQWHiacWdWJqELTzUiaG3g/640?wx_fmt=pnghttps://mmbiz.qpic.cn/mmbiz_png/z41OKKvYQO704ic83FQibAKDAg2UiaIrMRK39j344Saw729PZlwSEyFNoVw2q7SxZMETIQ8B5aMLltx9icOWrQrULg/640?wx_fmt=pnghttps://mmbiz.qpic.cn/mmbiz_png/z41OKKvYQO704ic83FQibAKDAg2UiaIrMRKp2lR4xfc6xuDW3gpzyxib9pj0gosy3N8EqpG6bz8qqsj9RVaMHM5FAQ/640?wx_fmt=pnghttps://mmbiz.qpic.cn/mmbiz_png/z41OKKvYQO704ic83FQibAKDAg2UiaIrMRKlhiaSINl36InDPr2zYE95nweAYJ47o0kYy7RlqIXyre8C5DfIQicSkzw/640?wx_fmt=pnghttps://mmbiz.qpic.cn/mmbiz_png/z41OKKvYQO704ic83FQibAKDAg2UiaIrMRKDIwrOU0DBePEP76tJB2JwechNoERA8qNmdU25UFAZ6OA0jicxF34Vjw/640?wx_fmt=pnghttps://mmbiz.qpic.cn/mmbiz_png/z41OKKvYQO704ic83FQibAKDAg2UiaIrMRKonQ75Ap6nQAYNQj3Lo2kQibQWxciaCS6EUNOoTNsZyiaFx0CsGx2pQtTA/640?wx_fmt=pnghttps://mmbiz.qpic.cn/mmbiz_png/z41OKKvYQO704ic83FQibAKDAg2UiaIrMRKwJxFrlv9gjhAF3QJaf6H84IY82HT00TE4Gkzsxn10N4Re2Mc2RlMww/640?wx_fmt=pnghttps://mmbiz.qpic.cn/mmbiz_png/z41OKKvYQO704ic83FQibAKDAg2UiaIrMRKbz2WD8TkMhNHgQ7XUSibbX6bF9gvX3FvXxa3gnXA1U7jH7Orc5osovg/640?wx_fmt=png
https://mmbiz.qpic.cn/mmbiz_png/z41OKKvYQO704ic83FQibAKDAg2UiaIrMRKTDO7sTtA61SABo1EIuZLMZSZYknt2QFSxfholjFCugQuHawFeiaH4TA/640?wx_fmt=pnghttps://mmbiz.qpic.cn/mmbiz_png/z41OKKvYQO704ic83FQibAKDAg2UiaIrMRKX1kREU9oPtZcjWKkgVdUgvGXUuLAQnqtCglwLVibbM1EC4W6uLkiavDA/640?wx_fmt=png标签体系的建设核心是从应用场景和商业目的出发，基于对业务形态和策略的理解之上，从业务需求反推标签及体系设计，同时也强调了标签的管理和可持续维护的重要性。太纠结或执着于单一概念定义，会无法推进实际的业务和工作。我们所有的技术和业务层面的工作是为了业务目标，并且要实用和适用，并不是纯学术层面的研讨。数据少有少的分析方式，多有多的利用价值，数据分析是业务决策、精细化和精准运营的出发点。作者:徐美玲神策数据咨询专家，主要负责数据体系搭建、数据分析、⽤用户及市场研究、需求分析、策略略研究、产品规划、产品设计、敏敏捷实践以及数据驱动业务模式设计等⽅方⾯面。来源：神策数据
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