MDR：2020年数据驱动的网络教育营销趋势报告
MDR发布了新报告“数据驱动的网络教育营销趋势”。Facebook新闻提要中投放的广告几乎占针对教育工作者的Facebook广告总链接点击量的74.3%。当涉及到教育工作者时，Facebook脱颖而出，成为平均唯一点击率最高的平台（2.6%），几乎是Audience Network点击率（1.5%）的两倍。其次是Instagram（1.4%）和Messenger（1%）。在Facebook上，广告效果就受到广告投放位置的严重影响。虽然在广告投放方面排名前3位的是Facebook新闻提要，Facebook右栏和横幅，以及原生/间隙广告，但新闻提要中的广告表现脱颖而出。新闻订阅广告占总展示次数的51.1%，占总页面参与度的57.3%，占总链接点击量的74.3%。这份报告说明了一个24小时的周期，电子邮件在一天中的某些时间段中断，而Facebook在其他时间段中断。电子邮件打开在上午7点左右开始回升，高峰在上午10点到下午1点之间。从下午2点开始，打开的电子邮件数量稳步下降，随后Facebook参与度缓慢回升。到下午5点，Facebook的参与度高于电子邮件打开的水平，在晚上10点左右达到顶峰。有趣的是，尽管周末的电子邮件打开率远低于工作日，但针对教育工作者的电子邮件的打开率在周六和周日高于平均水平。同样，尽管在工作日发送的电子邮件更多，但早上5点和下午5点以后的打开率最高。这表明教育工作者的电子邮件参与度和他们的繁忙时间之间存在潜在的联系。http://www.199it.com/wp-content/uploads/2020/07/0001-53.jpghttp://www.199it.com/wp-content/uploads/2020/07/0002-53.jpghttp://www.199it.com/wp-content/uploads/2020/07/0003-53.jpghttp://www.199it.com/wp-content/uploads/2020/07/0004-52.jpghttp://www.199it.com/wp-content/uploads/2020/07/0005-53.jpghttp://www.199it.com/wp-content/uploads/2020/07/0006-52.jpghttp://www.199it.com/wp-content/uploads/2020/07/0007-50.jpghttp://www.199it.com/wp-content/uploads/2020/07/0008-50.jpghttp://www.199it.com/wp-content/uploads/2020/07/0009-50.jpghttp://www.199it.com/wp-content/uploads/2020/07/0010-50.jpghttp://www.199it.com/wp-content/uploads/2020/07/0011-50.jpghttp://www.199it.com/wp-content/uploads/2020/07/0012-50.jpghttp://www.199it.com/wp-content/uploads/2020/07/0013-50.jpghttp://www.199it.com/wp-content/uploads/2020/07/0014-50.jpghttp://www.199it.com/wp-content/uploads/2020/07/0015-50.jpghttp://www.199it.com/wp-content/uploads/2020/07/0016-48.jpghttp://www.199it.com/wp-content/uploads/2020/07/0017-48.jpghttp://www.199it.com/wp-content/uploads/2020/07/0018-45.jpghttp://www.199it.com/wp-content/uploads/2020/07/0019-44.jpghttp://www.199it.com/wp-content/uploads/2020/07/0020-42.jpghttp://www.199it.com/wp-content/uploads/2020/07/0021-42.jpghttp://www.199it.com/wp-content/uploads/2020/07/0022-39.jpghttp://www.199it.com/wp-content/uploads/2020/07/0023-35.jpghttp://www.199it.com/wp-content/uploads/2020/07/0024-35.jpghttp://www.199it.com/wp-content/uploads/2020/07/0025-32.jpghttp://www.199it.com/wp-content/uploads/2020/07/0026-30.jpghttp://www.199it.com/wp-content/uploads/2020/07/0027-29.jpghttp://www.199it.com/wp-content/uploads/2020/07/0028-28.jpghttp://www.199it.com/wp-content/uploads/2020/07/0029-25.jpghttp://www.199it.com/wp-content/uploads/2020/07/0030-26.jpghttp://www.199it.com/wp-content/uploads/2020/07/0031-26.jpghttp://www.199it.com/wp-content/uploads/2020/07/0032-24.jpghttp://www.199it.com/wp-content/uploads/2020/07/0033-24.jpghttp://www.199it.com/wp-content/uploads/2020/07/0034-24.jpghttp://www.199it.com/wp-content/uploads/2020/07/0035-20.jpghttp://www.199it.com/wp-content/uploads/2020/07/0036-16.jpghttp://www.199it.com/wp-content/uploads/2020/07/0037-15.jpghttp://www.199it.com/wp-content/uploads/2020/07/0038-14.jpghttp://www.199it.com/wp-content/uploads/2020/07/0039-12.jpghttp://www.199it.com/wp-content/uploads/2020/07/0040-12.jpghttp://www.199it.com/wp-content/uploads/2020/07/0041-10.jpghttp://www.199it.com/wp-content/uploads/2020/07/0042-9.jpghttp://www.199it.com/wp-content/uploads/2020/07/0043-7.jpghttp://www.199it.com/wp-content/uploads/2020/07/0044-8.jpghttp://www.199it.com/wp-content/uploads/2020/07/0045-7.jpghttp://www.199it.com/wp-content/uploads/2020/07/0046-6.jpghttp://www.199it.com/wp-content/uploads/2020/07/0047-5.jpghttp://www.199it.com/wp-content/uploads/2020/07/0048-5.jpghttp://www.199it.com/wp-content/uploads/2020/07/0049-5.jpghttp://www.199it.com/wp-content/uploads/2020/07/0050-5.jpghttp://www.199it.com/wp-content/uploads/2020/07/0051-5.jpghttp://www.199it.com/wp-content/uploads/2020/07/0052-4.jpghttp://www.199it.com/wp-content/uploads/2020/07/0053-4.jpghttp://www.199it.com/wp-content/uploads/2020/07/0054-4.jpghttp://www.199it.com/wp-content/uploads/2020/07/0055-4.jpghttp://www.199it.com/wp-content/uploads/2020/07/0056-4.jpghttp://www.199it.com/wp-content/uploads/2020/07/0057-4.jpghttp://www.199it.com/wp-content/uploads/2020/07/0058-4.jpghttp://www.199it.com/wp-content/uploads/2020/07/0059-4.jpghttp://www.199it.com/wp-content/uploads/2020/07/0060-4.jpghttp://www.199it.com/wp-content/uploads/2020/07/0061-4.jpghttp://www.199it.com/wp-content/uploads/2020/07/0062-4.jpghttp://www.199it.com/wp-content/uploads/2020/07/0063-4.jpghttp://www.199it.com/wp-content/uploads/2020/07/0064-4.jpghttp://www.199it.com/wp-content/uploads/2020/07/0065-4.jpghttp://www.199it.com/wp-content/uploads/2020/07/0066-4.jpghttp://www.199it.com/wp-content/uploads/2020/07/0067-4.jpghttp://www.199it.com/wp-content/uploads/2020/07/0068-4.jpghttp://www.199it.com/wp-content/uploads/2020/07/0069-4.jpg
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