全球首个《物联网生态品牌标准及白皮书》发布
来源：凯度咨询如今，数以万亿的传感器被嵌入社会的各个角落，形成了“万物互联”的新景象。从“互联网”到“物联网”，后者“连接一切”的属性引发了新时代的“数据核爆”。“数据即资产”开始成为指导商业社会的基本理念，而“以用户体验为中心”也终于可以从纸面走入现实。 日前，“2020世界工业互联网产业大会暨第四届人单合一模式国际论坛”在青岛启幕。论坛上，凯度、牛津大学赛德商学院、海尔集团联合发布了全球首个《物联网生态品牌标准及白皮书》，系统阐述了物联网生态品牌的标准与定义，标志着全球首个物联网时代的品牌标准正式诞生，全球品牌向生态品牌进化之路将有“标”可依。 所谓物联网生态品牌，是通过与用户、合作伙伴联合共创，不断提供无界且持续迭代的整体价值体验，最终实现终身用户及生态各方共赢共生、为社会创造价值循环的新品牌范式——《物联网生态品牌白皮书》首次给出了物联网生态品牌的定义，并从品牌理想、用户和合作伙伴三大视角出发，明确了生态品牌区别于传统品牌的差异化特性，即7项一级标准，19项二级指标。 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