最具影响力的数字化技术在线社区

乔帮主 发表于 2015-1-4 10:45:03

最全|杜蕾斯的文案,值得月薪3万!

为什说杜蕾斯的文案,月薪值3万?本文分别从【借势营销】、【创意微博】、以及【创意广告】。

借势营销论借势营销,估计微博上真没人玩得过杜蕾斯。“北京大雨鞋子套避孕套”“光大是不行的”“薄,迟早要出事的”等精彩案例,就是出自杜蕾斯策划团队—环时互动之手。把握热点之准、反响之快、创意之巧妙,实在令人拍案叫绝。
1、2011年,北京一场大雨淹没京城。杜蕾斯想出将避孕套套在鞋子上防雨的创意。该微博一经发出,一个小时内转发过万,成为当年经典的营销案例。http://mmbiz.qpic.cn/mmbiz/cC0pJfPnJib4J4Sj0OHIPsDHiabvciaMLZXs8zjicsCqlOiaIB1VaSyumWk0bJK3qyCvFKZJd1LpgQ7sowHMn2JvOjw/0
2、2012年奥运会,刘翔旧伤复发,跨栏摔倒,但坚持走完全程。杜蕾斯对此发出如下微博:最快的男人并不是最好的,坚持到底才是真正强大的男人!

咋一看感觉一般,但结合刘翔因伤失利却仍旧坚持比赛的事件来说,显得合情合理又充满人文关怀,而且关键人家是做避孕套的,“最快”“坚持到底”简单的话里内涵十足。http://mmbiz.qpic.cn/mmbiz/cC0pJfPnJib4J4Sj0OHIPsDHiabvciaMLZXnicBbAibgTGuuOT0f0wGLGWYN6tjtNSwFeseyDDibzD0GfxwtWOuJmkSQ/0
3、2013年,光大银行出了一则乌龙事件,杜蕾斯借势发挥,天才般创作了“光大是不行的”,后来薄、谷相继出事,薛蛮子嫖娼被抓,杜蕾斯又出了如下文案。http://mmbiz.qpic.cn/mmbiz/cC0pJfPnJib4J4Sj0OHIPsDHiabvciaMLZXeWyxKB4zXyP1MABKgV0KZ3ePZz5IsJWay4YdtFFfFqfVGmkicarFleQ/0
事实上我只找到了那则“薄,迟早要出事的”的海报文案,其余几则文案没有找到成稿,不确定杜蕾斯是否真的创作了这些文案。http://mmbiz.qpic.cn/mmbiz/cC0pJfPnJib4J4Sj0OHIPsDHiabvciaMLZXwrsEPxSc1fKN3zMrq6CIDxLRLnlx4sGfds2Q8Akia8lZ16KrIymsaYg/0
4、2014年,微博上市,杜蕾斯打出如下文案:有杜杜,尽情上!http://mmbiz.qpic.cn/mmbiz/q1Z8I0wdM9QcctEicTFicNhANkuQF7uWP4GGZGr7EicicWUEOEyXz7YIcZ019jqXp48icmLYKwUGN0nYTNmxoofjacw/0
5、李娜退役,杜蕾斯速度反应,配了下图,并说,一路有李,娜就很好。此次借势营销是众多品牌中反应最快、文案最恰当的。
http://mmbiz.qpic.cn/mmbiz/cC0pJfPnJib4J4Sj0OHIPsDHiabvciaMLZXUW1rdBV1LL4XmwKFqgmibNgrho89LVndXDpUPNFNIso2Gk68Xo3ibgLg/0
2014年,肾6问世,苹果大陆官网一句神翻译“比更大还更大”引发众品牌调侃。杜蕾斯的文案是这样的:http://mmbiz.qpic.cn/mmbiz/cC0pJfPnJib4J4Sj0OHIPsDHiabvciaMLZX0UIu6d4dZQpib8r7fiaUBeR8CeqxibO7vd7MzqpEyGLA7DQyhq8ia8LDvg/0
6、你负责横冲直撞,我为你保驾护航。忘记这是哪次借势营销了,这句文案与草船借箭“何惧操,随便射”有异曲同工之妙。http://mmbiz.qpic.cn/mmbiz/cC0pJfPnJib4J4Sj0OHIPsDHiabvciaMLZX6QrThCUkQpRF5DnqLcT5siaib4eGkOZC4DRdcPvmc2oBlYniafR6ibBrHw/0
7、世界杯你熬夜看球冷落了她?没关系。杜蕾斯说了:“球”事结束了,欠的床事要还了!http://mmbiz.qpic.cn/mmbiz/cC0pJfPnJib4J4Sj0OHIPsDHiabvciaMLZXSje0AJQF5nzKwjJAX8aDJkJCNEg8kqVJzENiao5ts1jFXRvyqPD9GBA/0
8、文章出轨,马伊琍发表声明称“婚姻不易,且行且珍惜”。杜蕾斯说:有我,且行且安全。http://mmbiz.qpic.cn/mmbiz/cC0pJfPnJib4J4Sj0OHIPsDHiabvciaMLZXb9B16LxSg1nbkU21C6RTRWrTl05u3QFAq3UpcODiaznLbGEJbEy0hBg/0
9、韩寒的《后会无期》上应,杜蕾斯贴出如下微博,并说:今夜,好戏上演……http://mmbiz.qpic.cn/mmbiz/cC0pJfPnJib4J4Sj0OHIPsDHiabvciaMLZXYg9ZtYichdIicgQ6TBMtWwMhLoX0WPjiaSaiavembWahZhsRFjIKIdzfrg/0
10、2014年,苹果发出发布会的邀请函,如下图:
http://mmbiz.qpic.cn/mmbiz/cC0pJfPnJib4J4Sj0OHIPsDHiabvciaMLZXEXvFoia5SgWE6zs4RM9RaTC3ictuLx6VlukbltaSCRJ4nUkchjC7xibIg/0
结果杜蕾斯也模仿发出了一则邀请函。骚年如果秒懂自己面壁思过去吧。你知道这图的内涵吗?注意数字的排列。。。http://mmbiz.qpic.cn/mmbiz/cC0pJfPnJib4J4Sj0OHIPsDHiabvciaMLZXmlnQjJj1ibsAsDFZ5btuXXp9pqmkwaFadiaKQQmbvIJl6U7ZiaVdhM27Q/0
11、平安夜,有一个段子流传挺广的。段子是这样的:平安夜有多少单纯的女生被男生以吃苹果为理由带走,最后苹果没吃却吃了香蕉,严重的还喝了豆浆。
如果你看懂了以上这个段子,那么你一定也明白杜蕾斯发的文案了。

平安夜那天的文案是这样的:希望你今晚收到宝贝,而不是宝贝儿。
懂吗?反正我没懂,呵呵哒。http://mmbiz.qpic.cn/mmbiz/cC0pJfPnJib4J4Sj0OHIPsDHiabvciaMLZXSWXADVzjozuKqm702mGPDEUd5SNwliaH06357cnAXcUvT8z4UEd6wGg/0
12、冬至那天是全年白昼最短、黑夜最长的日子,所以杜蕾斯的文案是这样写的:今夜最“长”情。http://mmbiz.qpic.cn/mmbiz/cC0pJfPnJib4J4Sj0OHIPsDHiabvciaMLZXicorYypibWZvuqlntUCc82CsFMH7FQpGyDziaIu00d6dJIpftR1XIavzg/0
13、电影一步之遥上映,官博放出了“一杜之遥”的海报,内涵意思大家都懂的,有了杜蕾斯,精子和卵子永远隔着一杜之遥。写到这的时候我只想说一个字:妈了个巴子你牛逼!

14、2014年,一代巨星亨利宣布退役。杜蕾斯发出微博:枪手退役,还是枪手。
不知这句文案到底是要表达“一日为王,终身为王”还是表达“虽然球场不是枪手,但在家里还是枪手,快枪手,所以要用TT"……如果你有不同的解读,请告诉我。http://mmbiz.qpic.cn/mmbiz/cC0pJfPnJib4J4Sj0OHIPsDHiabvciaMLZXBS0Sjp4FLF9K8jfwRpFDInLX3JFfapicmrWza3N13brAe0X7OP87ndQ/0
于正的《神雕侠侣热播》,冰清玉洁的小龙女成小笼包。众所周知,杨过与小龙女分离16年,其实这里涉及一个千古之谜,这十六年小龙女是咋解决需求的?!
类似的千古之谜还有很多,比如杨过独臂一个人生活十六年,手指甲是咋剪的?《倚天屠龙记》的小昭带了多年脚链,裤衩子是咋换的?梅超风练了那么多年九阴白骨爪,是怎么擦屁股的?睡美人沉睡了那么多年没刷牙,会不会把王子熏晕?梁山伯与祝英台变成了蝴蝶,蝴蝶的生命只有七天,他们为嘛不变成王八?……
扯远了。。。杜蕾斯配的图是这样的:http://mmbiz.qpic.cn/mmbiz/cC0pJfPnJib4J4Sj0OHIPsDHiabvciaMLZXicCFLmicrFnfKcRzSYyAKDa1x4WVGqwq0GxGhVmFnVCIJgwWes9ibKBgg/0
15、世界邮政日,杜蕾斯瞬间文艺附体。http://mmbiz.qpic.cn/mmbiz/cC0pJfPnJib4J4Sj0OHIPsDHiabvciaMLZXHZotiauOJZqgW2kMOn5vIiajjvcRF0ictAqnyXxIfKyDINcdfv7gAic5wA/0
16、千里共婵娟,佳人变家人,怎能少了杜蕾斯?http://mmbiz.qpic.cn/mmbiz/cC0pJfPnJib4J4Sj0OHIPsDHiabvciaMLZXiabn75Imobc3XMoG6QcEdcyDllh95fQJVjD256dJXkzIJ4P5IuXS4cw/0
17、文艺再次附体。http://mmbiz.qpic.cn/mmbiz/cC0pJfPnJib4J4Sj0OHIPsDHiabvciaMLZXgrBGfc7pibbhx7icKdWrHQJC5VUf5R9d5waylNIUAELqEO2wOkWPfagA/0
18、我建议国家的计划生育直接请避孕套代言。http://mmbiz.qpic.cn/mmbiz/cC0pJfPnJib4J4Sj0OHIPsDHiabvciaMLZXsFSoJ3LiaeSQtpic5pNKwUSDib5DIXyPCvCU3YMGPibLmWGC46SaaxmyxQ/0
20、不知道这是哪一次的借势营销,文案很赞!http://mmbiz.qpic.cn/mmbiz/cC0pJfPnJib4J4Sj0OHIPsDHiabvciaMLZXJEPuMMibVIKPf4RVktSXCdNosUUHHT9Hxwu3Sv6xzUwgnpBqqyX2mqg/0

创意微博
摘抄杜蕾斯一些比较优秀的微博,原汁原味呈现!
曾看过一条彪悍的标语:一人超生,全村结扎。http://mmbiz.qpic.cn/mmbiz/cC0pJfPnJib4J4Sj0OHIPsDHiabvciaMLZXgw2krGexMfcegHbO1yq4eyXP8saKgN8FFx5hWXaGdo8Foe2FUrmuJg/0http://mmbiz.qpic.cn/mmbiz/cC0pJfPnJib4J4Sj0OHIPsDHiabvciaMLZXXAfvA75TOc8rR2hWS4KxjRh2KIfP3RaBnqDaz83RG1dL1x3qShNrKw/0http://mmbiz.qpic.cn/mmbiz/cC0pJfPnJib4J4Sj0OHIPsDHiabvciaMLZXTWKompmyy0zVJSVE1NvANGvZZ3eEicf9DPMqmnGyC0vseJ9WTojNicAg/0http://mmbiz.qpic.cn/mmbiz/cC0pJfPnJib4J4Sj0OHIPsDHiabvciaMLZXPJMWIWh5E6ARWiavYJnZfRkOYV1jSNFFxIKL9umR5x7H33gRXZowWsg/0人生最大的愿望,就是有朝一日能够满怀委屈哭着讲出这段话:http://mmbiz.qpic.cn/mmbiz/cC0pJfPnJib4J4Sj0OHIPsDHiabvciaMLZX0dGvc4Qn4tv6O6KK5iaUTBeX0POicllK7ueTfHYBGdA0mdWI1HcJ8Zfg/0
一月份大片云集,观影后自己的大片又该如何演绎?还是得杜杜告诉你!http://mmbiz.qpic.cn/mmbiz/cC0pJfPnJib4J4Sj0OHIPsDHiabvciaMLZXRBuqrIVIXo9Ss4wh8avdOpWSz2AYh6ibsp4ZEPceeJ8YJVhxzpd4qfg/0
一句话证明你看过四大名著。http://mmbiz.qpic.cn/mmbiz/cC0pJfPnJib4J4Sj0OHIPsDHiabvciaMLZXfY03ZX9wZBgu9CaotXYMI4Pamqo0Rxmk5VwtdKTUzccS6ukcdiaWmWg/0
直到今天才明白“从此君王不早朝”背后的秘密……http://mmbiz.qpic.cn/mmbiz/cC0pJfPnJib4J4Sj0OHIPsDHiabvciaMLZXZ2H9d1NPH6TlfE1IE9amo4eXoHsSeS31qE4toVBkJMia0Wm7Y1S4I9Q/0
关于“爱爱的描述”…
http://mmbiz.qpic.cn/mmbiz/cC0pJfPnJib4J4Sj0OHIPsDHiabvciaMLZX9Mem91ZZicpaSgNgCTia7iaxgrq5FPrSGy2OMicJBt8LndxVV4uibPI4o0w/0
杜蕾斯教你如何打倒巨人。http://mmbiz.qpic.cn/mmbiz/cC0pJfPnJib4J4Sj0OHIPsDHiabvciaMLZX7kF9XR5P5icAUTcic6UrIxNibkhr4nF9NHxV5oaficiaAKdxW7cEm15MJ1g/0
优秀短篇小说。http://mmbiz.qpic.cn/mmbiz/cC0pJfPnJib4J4Sj0OHIPsDHiabvciaMLZXLic2QJ9TYnSj7nYTe5X7v9sDzeibb1ic9LEAq8ibohyman7tTiaKwyWtFMA/0
路飞一定是杜蕾斯失散多年的兄弟!http://mmbiz.qpic.cn/mmbiz/cC0pJfPnJib4J4Sj0OHIPsDHiabvciaMLZX0T7r3q1icff9wymly3sr4u7JJWY6BEBopUnrltVeJqicUkUb9xZLqBpg/0
39元,就能满足她的所有期待http://mmbiz.qpic.cn/mmbiz/cC0pJfPnJib4J4Sj0OHIPsDHiabvciaMLZXJBloVYJTjNYb0rXVPu8ra26NNXMibrPBafKXibY6ia4fBgslib8SHQIbibQ/0http://mmbiz.qpic.cn/mmbiz/cC0pJfPnJib4J4Sj0OHIPsDHiabvciaMLZXIiasEEeTRy7SPqkEXEqRJP02VvVHcfmzpzqKTXqpF7Rl4XTHcCWP8kg/0http://mmbiz.qpic.cn/mmbiz/cC0pJfPnJib4J4Sj0OHIPsDHiabvciaMLZXNT0vnwD89fssSst41UEJBPlRHrt6fdWSbQp0R2WpKged4YmvxNxEkg/0http://mmbiz.qpic.cn/mmbiz/cC0pJfPnJib4J4Sj0OHIPsDHiabvciaMLZXcabTqg5pibxC7h5KIeSAI0ZADlmxVabDbzJW30jzOL0M9icyKTOb1ZnA/0那些年杜蕾斯教给我的道理。http://mmbiz.qpic.cn/mmbiz/cC0pJfPnJib4J4Sj0OHIPsDHiabvciaMLZXT3RU9j0rZHGk7WJ4nbuCTfzIc33icAvOswFyODAHloxqOMibc2pKZfDg/0
杜蕾斯之走基层下乡镇。http://mmbiz.qpic.cn/mmbiz/cC0pJfPnJib4J4Sj0OHIPsDHiabvciaMLZX2VdElcOxLxCqgN4g8icv4VZ5vSoatQQDsxMwNQbFoLH9aSj0S65QUJw/0http://mmbiz.qpic.cn/mmbiz/cC0pJfPnJib4J4Sj0OHIPsDHiabvciaMLZXGveVTPUGgfqYE7G46L0nfQrgRefs1bzBp44r3HlGkyQsaoIMJyahGg/0http://mmbiz.qpic.cn/mmbiz/cC0pJfPnJib4J4Sj0OHIPsDHiabvciaMLZXqZTtW6wPpMOfcoChyRaADQ1QPSKgtDGqHY3kUkjYp5ibibvpcav1f3Zg/0http://mmbiz.qpic.cn/mmbiz/cC0pJfPnJib4J4Sj0OHIPsDHiabvciaMLZXQ3SQKEl2EI8uuZAHYJribIbOfZ2WI5hPicUVElJp4icdgOibDtfah4v1CA/0http://mmbiz.qpic.cn/mmbiz/cC0pJfPnJib4J4Sj0OHIPsDHiabvciaMLZXZk26VWhzuOoWX2LLR3m359JQV5kkFTD5GcWNvPJoY7Tt1icj0zMdg0A/0http://mmbiz.qpic.cn/mmbiz/cC0pJfPnJib4J4Sj0OHIPsDHiabvciaMLZXFqYolY7ChL8LXYickAicBgTniaCtZFibBYe7mN3vaWReFNiaDwW83YJSiamw/0
“吃啥?”“随便。”“那麻辣烫、鸳鸯火锅、东北菜你选一个吧,要不咱喝水也行。”
http://mmbiz.qpic.cn/mmbiz/cC0pJfPnJib4J4Sj0OHIPsDHiabvciaMLZXzXicgoCwu9RS9zyYKPibvrfPumh4LbibLwtIV5QgUCPa36OHk51ZyAosQ/0http://mmbiz.qpic.cn/mmbiz/cC0pJfPnJib4J4Sj0OHIPsDHiabvciaMLZXPFKEtZt9Is3kH3xP2UMkHYicS6jWtXWHQQOIa0La0Pft2ok6tCCPvdA/0http://mmbiz.qpic.cn/mmbiz/cC0pJfPnJib4J4Sj0OHIPsDHiabvciaMLZX637ibcibVPZ1jbiatVKZxB0eDaJkVsXCtOExme837goXBXsMtp38T121Q/0http://mmbiz.qpic.cn/mmbiz/cC0pJfPnJib4J4Sj0OHIPsDHiabvciaMLZXWDACJ2WU2b6yljJF1QmEmKnQY4vs1IKDqZMfoc4ic0sPnyFgOnchxew/0如何用周星驰的语气形容杜杜,你造这些台词都是出自哪部电影吗?
http://mmbiz.qpic.cn/mmbiz/cC0pJfPnJib4J4Sj0OHIPsDHiabvciaMLZXGLQbvpJfBUViaiawEKhgk9L8ia5FKSNe6sKFnZxMTmaBSx0ib84iaa9S63Q/0http://mmbiz.qpic.cn/mmbiz/cC0pJfPnJib4J4Sj0OHIPsDHiabvciaMLZXpXu5icaJfw4uBX58WSNEKrjDtaOveXn3icic9M5OctjnibNaDiaTtiaWQxYA/0http://mmbiz.qpic.cn/mmbiz/cC0pJfPnJib4J4Sj0OHIPsDHiabvciaMLZXQqiamF9S5G2s11vmajP0TyBskiauKIGQzFdM4ibb6230pytbCCUDHD4Pw/0http://mmbiz.qpic.cn/mmbiz/cC0pJfPnJib4J4Sj0OHIPsDHiabvciaMLZXs93SWavvUiaqufvU17zic12GzxrwDnYLcd0BDzmT5gcZNb27S1Fmicx0g/0http://mmbiz.qpic.cn/mmbiz/cC0pJfPnJib4J4Sj0OHIPsDHiabvciaMLZXfPIOvflIK3zcd7qFryeKH52YvoMPZZNAXnrXW3NITqTNSXxr7bXMCA/0http://mmbiz.qpic.cn/mmbiz/cC0pJfPnJib4J4Sj0OHIPsDHiabvciaMLZXiaF49goC4RP1QaoXp2NuQE0KpMYTP0DqDhLwTb2wTn2ib36ot93KokDg/0http://mmbiz.qpic.cn/mmbiz/cC0pJfPnJib4J4Sj0OHIPsDHiabvciaMLZXtXibGaTGP5lQ3sL1K8cehbljX1eicGl61RzdbH9ibuXXTd1dB9iaQfBP9g/0http://mmbiz.qpic.cn/mmbiz/cC0pJfPnJib4J4Sj0OHIPsDHiabvciaMLZXcfafIuVkicIz2mvSaWLn4hET0a4lNA3GIpQickxnQPTibfvsUw1XYHXjg/0
那些年老师没教我们的语文课!
http://mmbiz.qpic.cn/mmbiz/cC0pJfPnJib4J4Sj0OHIPsDHiabvciaMLZXUAgkszuswTevhERGqdIeE1Zu1FicBDgNqPL1Po77D0RMlLELicSjZb8Q/0http://mmbiz.qpic.cn/mmbiz/cC0pJfPnJib4J4Sj0OHIPsDHiabvciaMLZXQb4QOpCWSLSeF4GlhKoM070xypk9oK1yTw4k3JhwJWX1PnmxNhFt7Q/0http://mmbiz.qpic.cn/mmbiz/cC0pJfPnJib4J4Sj0OHIPsDHiabvciaMLZXchaYZhtK61m7W7lc5RmtEP9nJDGEZQcKwEt7uyZxa7hd8pAw2wtLGQ/0http://mmbiz.qpic.cn/mmbiz/cC0pJfPnJib4J4Sj0OHIPsDHiabvciaMLZXgrBCyXUXkKPIwsFR3y6mJ5ZUzrN4IDsoGaTufOhNkqDSlpb5RAm9aQ/0http://mmbiz.qpic.cn/mmbiz/cC0pJfPnJib4J4Sj0OHIPsDHiabvciaMLZXZEMpbeTscxNIxUKu0T7cqJzgSwUG0qhiaiaX2Ikg3eMWn0w4qniaPv6xg/0http://mmbiz.qpic.cn/mmbiz/cC0pJfPnJib4J4Sj0OHIPsDHiabvciaMLZX7O4shsiau4eOu7EFWljpRdKylITzRiaAJ4xLnOByVqDic3CfHLY33KeAg/0http://mmbiz.qpic.cn/mmbiz/cC0pJfPnJib4J4Sj0OHIPsDHiabvciaMLZXXtaf4ZRwQHibib12eQBrWXXTy0ya7Lw7M8a2iahWcfbmWqqDNA125kJxQ/0http://mmbiz.qpic.cn/mmbiz/cC0pJfPnJib4J4Sj0OHIPsDHiabvciaMLZXpzq2Pxoul6N5JcVXUrlWru3XibQ1r9TTuDicTKHVt6SVfFEUcE3VUbAA/0http://mmbiz.qpic.cn/mmbiz/cC0pJfPnJib4J4Sj0OHIPsDHiabvciaMLZXIol6P6g1YE8uichAzwHZwNcpD7TKNPVSrd15rwQEBzytV4bxY7l9uibA/0
看完这些,杜杜我感叹还是太年轻了,毕竟射世未深。
http://mmbiz.qpic.cn/mmbiz/cC0pJfPnJib4J4Sj0OHIPsDHiabvciaMLZXNm0IVmicFcmeBDibmmROcxM5P1F61IodRJOgAGFm9JqRM7PNUtGsibxMg/0http://mmbiz.qpic.cn/mmbiz/cC0pJfPnJib4J4Sj0OHIPsDHiabvciaMLZXZ8VWeg2cybmVQOIPRzIWzhuibCiblxL48HDetichgRAjoL6nicx33yN3gw/0http://mmbiz.qpic.cn/mmbiz/cC0pJfPnJib4J4Sj0OHIPsDHiabvciaMLZXv1w3LLp5pJeRle5ErlqoZtATjWXyOKEBJ0ufTkgUu4bLxPZKayN13Q/0http://mmbiz.qpic.cn/mmbiz/cC0pJfPnJib4J4Sj0OHIPsDHiabvciaMLZXWnx5z2O4icKcQbpTDWTjqhDdFnEVJcNcZ0UhKh9HxxnsqibRlszcWk6w/0http://mmbiz.qpic.cn/mmbiz/cC0pJfPnJib4J4Sj0OHIPsDHiabvciaMLZXnMQrEzv0gYjlMkIhetR2CzzcDry4ibRHkHichu38KUnhXkdJjRO72glg/0http://mmbiz.qpic.cn/mmbiz/cC0pJfPnJib4J4Sj0OHIPsDHiabvciaMLZXpJhyJPYAIk6IOHa344HApdXmtrLdicUXTH3YKUtqD1dqdcYhlQeFklA/0http://mmbiz.qpic.cn/mmbiz/cC0pJfPnJib4J4Sj0OHIPsDHiabvciaMLZXHTCB9qfVR4gawBPNN3gbgRhkZzffibZrWicMZmImsvrhBPK6cRD0EsdA/0http://mmbiz.qpic.cn/mmbiz/cC0pJfPnJib4J4Sj0OHIPsDHiabvciaMLZX1DKqeWlZOov3cea7QT29FDdzucsIeFiaGBndv6FI5ibPKAU6uTHiaTsCA/0http://mmbiz.qpic.cn/mmbiz/cC0pJfPnJib4J4Sj0OHIPsDHiabvciaMLZXnnWBmLHHtn2jbSjtJOkJs9ib5Llib3bIgfJK9vItE5I2lgrKvI7gaiaVQ/0
当古代的诗经用现代歌曲演唱出来大概是这个样子。
http://mmbiz.qpic.cn/mmbiz/cC0pJfPnJib4J4Sj0OHIPsDHiabvciaMLZXhhbYJ7soibac7rmkA5tHqGICXE3DjEg4ibVrnuWoZ3kUZAfSNuRYHOsg/0http://mmbiz.qpic.cn/mmbiz/cC0pJfPnJib4J4Sj0OHIPsDHiabvciaMLZXDZy2SxGJicPRRRtdzPIwAEjZzKiaaBcWNHh3oWF4Yay7eWnw1nld82SQ/0http://mmbiz.qpic.cn/mmbiz/cC0pJfPnJib4J4Sj0OHIPsDHiabvciaMLZXXvYEEZFWv8lzXHBYW5UFicotJofdZibLGKk5cgGgqbDHtgDuOkdbicicgQ/0http://mmbiz.qpic.cn/mmbiz/cC0pJfPnJib4J4Sj0OHIPsDHiabvciaMLZX7DHAHCJHH2fycdicC9muZ2wnawduqIeqALCtfbOicJialSbuKibptZzkDw/0http://mmbiz.qpic.cn/mmbiz/cC0pJfPnJib4J4Sj0OHIPsDHiabvciaMLZXuhicEL4Mmln4RBmjeKPibF7PJVjcNZaj8XGYtib5VeibSaJKYiciaoJAPBSQ/0http://mmbiz.qpic.cn/mmbiz/cC0pJfPnJib4J4Sj0OHIPsDHiabvciaMLZXiaiaCBQOlD25DQ9spqIKMvLHJSOkcd9mhR1y7IZDpvDZfSLj6H3iaYCfw/0
创意海报
杜蕾斯的几组创意海报,不确定是否是环时互动做的,不过看风格应该是出自国外团队。http://mmbiz.qpic.cn/mmbiz/cC0pJfPnJib4J4Sj0OHIPsDHiabvciaMLZXF1UNyAJuJ9wv0Q4UDrNyzNDcTrDDjz5SCiaJDxyOsMj7G2ia3VL2fO5g/0人行道的杜蕾斯,带给你安全。
http://mmbiz.qpic.cn/mmbiz/cC0pJfPnJib4J4Sj0OHIPsDHiabvciaMLZXn3t8UhZBz9iamVpK7zK8Va86Dz9aNBg9Kq7BTdhSN1H4Grw3XAiaVXbw/0男生+女生=什么都没有!放心啪啪啪吧!
http://mmbiz.qpic.cn/mmbiz/cC0pJfPnJib4J4Sj0OHIPsDHiabvciaMLZXbEFEDP0FKQkI5LEAbSgecKDWs9RKrMmiaMeibTcxMJX6qrbx38ibMlGww/0多种尺寸,总有一款适合你。http://mmbiz.qpic.cn/mmbiz/cC0pJfPnJib4J4Sj0OHIPsDHiabvciaMLZX4Eicv3rz5pGnqrJ4ic1oCibgadJPxKic11vqsj2lfgonJ6kkTQC0iaZSl0A/0http://mmbiz.qpic.cn/mmbiz/cC0pJfPnJib4J4Sj0OHIPsDHiabvciaMLZXHAJBibBR4ulLCZVV6QwEOrc4NSsz9ic97vK0VwibchBZASVianicCicAS0hA/0http://mmbiz.qpic.cn/mmbiz/cC0pJfPnJib4J4Sj0OHIPsDHiabvciaMLZXn1UO3ZzUJXiaBmewqm4nIAA3ZUfOq1jUHC6oEzCfk0vzrhibLTXgEhTg/0
这个就太露骨直白了。。。注意看英文,我英语不好,也不知道是表达几个意思,如果你知道,还请告诉我。
http://mmbiz.qpic.cn/mmbiz/cC0pJfPnJib4J4Sj0OHIPsDHiabvciaMLZXZE2YTjFPAWfvUzxB6wN5frLnaaeyfQLHTLSaCHerSYFicKWbPzhz8Mw/0快感到底有多强烈?连桌子都抓破了!
http://mmbiz.qpic.cn/mmbiz/cC0pJfPnJib4J4Sj0OHIPsDHiabvciaMLZXaCIvfCnTXVLagx3qwkcYnYgMTQfDibicG9U1Z3cdp27goBTsUXf1byTQ/0这个是持久装的广告,水印把下面TT的文字挡住了。因为男的XXOO时会口渴,所以下面摆了很多瓶子。意为男的喝了这么多水,XXOO还没结束,这持久装太牛逼好吗!
别问我为什么知道这么多,我是看别人的评论才知道。。。
http://mmbiz.qpic.cn/mmbiz/cC0pJfPnJib4J4Sj0OHIPsDHiabvciaMLZXYDI9L7J36r2HQqszibjghO8j2iblJmz69bHU18rCbWanMd0DgQiahb95g/0水果TT广告,嘴巴有糖,吸引了蜜蜂。这下你懂了吧。
http://mmbiz.qpic.cn/mmbiz/cC0pJfPnJib4J4Sj0OHIPsDHiabvciaMLZXUm4DQtJovWtzz6X1eDSCzia4FyypsA6z638uHcuibv6jrFNoGib3zVmVg/0很内涵的广告,注意看桌子上留下的形状。
我这么清纯的人,才不知道这幅广告的意思呢!
最后上一个杜蕾斯的段子。
年轻人带着女友回山中老家,指着一座古坟说:“我家先祖的魂魄寄寓在墓穴里,千年来一直守护着这个家族。谁敢对他的子孙不利,先祖便会化身厉鬼寻见那人复仇”。当天夜里,先祖魂魄忽生感应,在村子半空杀气腾腾地盘旋良久,然后托梦给了族长问道:“杜蕾斯是谁?”

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