意见组织需要重新考虑他们的数据架构和策略

Opinion Organizations need to rethink their data architectures and strategies

意见组织需要重新考虑他们的数据架构和策略

Emerging technologies, dwindling resources, and rapidly increasing data requirements will drive the need to re-evaluate our data architecture and strategy.

新兴技术、日益减少的资源和迅速增加的数据需求将推动重新评估我们的数据架构和战略的需要。

Some version of the need to re-imagine foundational data infrastructure always seems to make yearly prediction lists, but this year feels different.

需要重新设想基础数据基础设施的一些版本似乎总是列出年度预测清单，但今年感觉有所不同。

Our data environments are maturing, and times are changing (aren’t they always?). It is time to make new and different decisions. The decisions don’t have to be grand or revolutionary either, they just need to be made and enacted.

我们的数据环境正在成熟，时间也在变化（他们不总是这样吗？）是时候做出新的不同的决定了。这些决定也不必是宏伟的或革命性的，它们只需要被制定和颁布。

A common mistake when rethinking data strategy and our data architecture is to wait to carefully design and orchestrate a complete overhaul. After all, no one wants to go through such an overwhelming and possibly painful process of redesign only to find themselves back in a convoluted mess of a data environment. The typical answer to avoid the mess? Careful, methodical, meticulous planning to develop the ultimate panacea for all data woes. It’s just not possible.

在重新考虑数据策略和数据体系结构时，一个常见的错误是等待仔细设计和编排完整的大修。毕竟，没有人愿意经历如此压倒一切的、可能很痛苦的重新设计过程，结果却发现自己又回到了数据环境的混乱之中。避免混乱的典型答案是什么？仔细、有条不紊、一丝不苟的计划，开发出解决所有数据问题的最终灵丹妙药。这是不可能的。

In some ways, managing an evolving data environment is like raising children. We can’t put them in a proverbial bubble and protect them from all that life will throw at them (and us). As they grow and mature, what life throws changes, sometimes for the good and sometimes the bad.

在某些方面，管理不断发展的数据环境就像抚养孩子一样。我们不能把他们放在一个众所周知的泡沫中，保护他们免遭生活会抛向他们（和我们）的一切。随着他们的成长和成熟，生活抛出的东西会改变，有时是好的，有时是坏的。

We don’t pick a year and say to our child(ren), “This…this is the year where I finally find a way to protect you from all harm and equip you with the tools for all your life’s successes.” No, we instead load up on the band aids, refine our pep talks, ensure duct-tape is close at hand, and prepare ourselves to shift in strategy as the latest and greatest challenges come rolling at us, all while the overarching plan of developing independent, strong individuals guides our every decision.

我们不会选择一年的时间对孩子说：“今年……我终于找到了保护你免受一切伤害的方法，给你装备了一辈子成功的工具。”不，相反，我们用上了绷带工具，改进了我们的鼓舞人心的谈话，确保了胶带就在身边，并且准备好了战略上的转变。我们面临最重大的挑战，而培养独立、强壮的个体的总体计划指导着我们的每个决定。

Our data environments should be no different. Let’s look at what this year is going to bring and prepare to help our data babies (they will always be our babies, right?) to grow just a little bit more. One day we are going to look up and see mature, thriving data ecosystems and be proud of how they have grown and developed through the years.

我们的数据环境应该没有什么不同。让我们看看今年将带来什么，并准备帮助我们的数据婴儿（他们将永远是我们的婴儿，对吗？）再长一点。有一天，我们将仰望并看到成熟、繁荣的数据生态系统，并为这些生态系统如何成长和发展感到自豪。

So, what will we see in 2019?

那么，我们在2019年会看到什么？

Consumer data expectations increase

消费者数据预期增加

With recently enacted privacy laws and regulations around the world, most expect that consumers will have significantly increased expectations for privacy and security measures when managing sensitive data. While true, privacy and security are not “nice-to-haves” or expectations when managing consumer data – they are table stakes. It is not just that consumers will expect that appropriate security/privacy measures are in place, but more so that if they are not, they will not do business. Period.

随着全球最近颁布的隐私法律和法规，大多数人预计，消费者在管理敏感数据时，对隐私和安全措施的期望将大大提高。尽管如此，在管理消费者数据时，隐私和安全并不是“好事”或期望——它们是桌上的赌注。这不仅仅是消费者期望适当的安全/隐私措施到位，而且更重要的是，如果不到位，他们就不会做生意。时期。

Privacy and security, however, are not where we will see the greatest change or increase in consumer expectations. As consumers begin to understand how companies can use their data to create more engaging experiences and deliver more value, customers will accordingly demand more. Consumers will expect digital engagement, and the easier it makes their lives, the better. Effortless environments will exponentially increase the consumer’s willingness to engage and ultimately share even more of their data.

然而，隐私和安全性不是我们能够看到消费者期望最大变化或增加的地方。随着消费者开始理解公司如何使用他们的数据来创造更多有吸引力的体验并交付更多价值，客户将相应地要求更多。消费者将期待数字参与，并且它越容易使他们的生活越好。不费吹灰之力的环境将成倍地增加消费者参与并最终共享更多数据的意愿。

The dirty little secret that companies use consumer data will no longer be taboo but rather anticipated. With the use of behavioral data and customer segmentation out in the open, customers will expect companies to digitally deliver more value. In other words, customers will consistently demand companies to demonstrate what’s in it for them, with the them being the consumer, of course. The company that delivers the most value in the most effortless environment will win. Every time.

公司使用消费者数据的肮脏小秘密将不再是禁忌，而是被期待的。随着行为数据的使用和客户细分的开放，客户将期望公司以数字方式提供更多的价值。换言之，客户会不断要求公司展示他们的产品，当然，他们是消费者。在最不费力的环境中提供最大价值的公司将获胜。每一次。

Increased transparency will demand greater reporting capabilities

提高透明度将需要更大的报告能力

As the use of consumer data becomes more mainstream, trust in the use of this data will be rooted in transparency. It will not be enough to issue annual privacy statements or provide opt-out options. Transparency in data use will need to be baked in to corporate culture, written into corporate social responsibility statements, and communicated as part of the overall corporate brand.

随着消费者数据的使用变得更加主流，对使用这些数据的信任将植根于透明度。发布年度隐私声明或提供选择退出选项是不够的。数据使用的透明度需要融入企业文化，写入企业社会责任声明，并作为整体企业品牌的一部分进行沟通。

The need to demonstrate transparency at any given time will require companies to significantly broaden their reporting capabilities, especially externally for consumers. Companies will be expected to clearly and accurately show how data is data is collected, managed, used, and shared. Consumers expect that they will have access to lineage, definition, and explanation of data use. While self-service access for transparency requests will be the preference; immediate response to inquiry will be the bare minimum accepted response. Companies who cannot meet these requests will quickly find themselves without customers.

在任何特定时间需要证明透明度，这将要求公司显著扩大其报告能力，尤其是对消费者而言。公司将期望清晰、准确地显示数据是如何收集、管理、使用和共享的。消费者希望他们能够访问谱系、定义和解释数据使用。而对于透明度请求的自助访问将是首选；对查询的即时响应将是最起码的可接受响应。不能满足这些要求的公司很快就会发现自己没有客户。

Security breaches will increase in complexity

安全漏洞将增加复杂性

Consumers are not the only ones aware of the upsurge in value of digital transactions. Equally aware, if not more so, are hackers. The complexity of security breaches is going to dramatically increase as hackers not only look to gain access to data, but also to the networks, applications and devices through which data flows and is used. Companies will not only have to work to protect data, but also significantly increase their cybersecurity monitoring and protection efforts to safeguard their software, hardware, and network infrastructures.
消费者并非唯一意识到数字交易价值飙升的人。同样意识到的，如果不是更多的话，是黑客。安全漏洞的复杂性将急剧增加，因为黑客不仅希望获得对数据的访问，而且还希望获得对数据流动和使用的网络、应用程序和设备的访问。公司将不仅要努力保护数据，而且还要显著增加其网络安全监测和保护工作，以保护其软件、硬件和网络基础设施。

With the proliferation of mobile devices as beginning and endpoints of digital transactions, businesses will have a new area of protection to consider. Mobile applications will be a strong target for hackers as well as the networks on which they run. Large scale mobile network providers are prime targets much like the ever-growing network of IoT devices or the comprehensive cloud services providers.

随着移动设备作为数字交易的起点和终点的扩散，企业将有一个新的保护领域需要考虑。移动应用程序将是黑客及其运行网络的一个强烈目标。大规模移动网络提供商是主要的目标，就像不断增长的物联网设备或综合云服务提供商一样。

The more that is connected; the more data generated and moving throughout networks and device to device; the more information processed and stored; the more the attraction for hackers. We will see more sophisticated attacks on conduit devices and large-scale networks as well as longer dwell times from hackers to exploit configurations, alter code or data to compromise integrity, or develop long-term residence to avoid detection in preparation for unprecedented, extensive attacks.
连接的越多，在整个网络和设备之间产生和移动的数据越多，处理和存储的信息越多，对黑客的吸引力就越大。我们将看到对管道设备和大规模网络的更复杂的攻击，以及黑客利用配置、更改代码或数据以损害完整性、或开发长期驻留以避免检测来准备空前的大规模攻击的更长驻留时间。

Expanded governance a necessity

扩大治理是必要的

To meet growing customer expectations, deliver transparency, protect consumers, and safeguard the business, companies must broaden their scope of governance. Data governance is no longer a good idea but an absolute imperative. However, traditional data governance approaches of ensuring the appropriate management of data assets will not be enough.

为了满足日益增长的客户期望、提供透明度、保护消费者和保障业务，公司必须扩大其治理范围。数据治理不再是一个好主意，而是绝对必要的。然而，传统的数据治理方法确保对数据资产的适当管理是不够的。

Governance will need to expand to a cross-functional, enterprise approach to address all the needs, expectations, risks, and concerns businesses will face. While many organizations will continue to try to centralize governance efforts, the majority will not realize until failure that distributed responsibility with discrete accountability will be necessary to manage all aspects of the maturing data environment.

治理将需要扩展到跨功能的企业方法，以解决企业将面临的所有需求、期望、风险和关注。虽然许多组织将继续尝试集中治理工作，但大多数组织直到失败时才会意识到，具有离散问责制的分布式责任对于管理成熟数据环境的所有方面都是必要的。

Data governance will not only need to include comprehensive data management, but also privacy, security, ethical use, legal and compliance, network/infrastructure protection, cyber security, and marketing and brand communication.

数据治理将不仅需要包括全面的数据管理，而且需要包括隐私、安全、道德使用、法律和遵从、网络/基础设施保护、网络安全、以及营销和品牌传播。

This is not an exhaustive list. The required stakeholders will shift with the needs and expectations of your consumers and your business.

这不是一个详尽的清单。所需的涉众将随着您的消费者和您的业务的需求和期望而变化。

In parenting, they say later in life, when we are reflecting, we will only remember the good times and we won’t even remember our struggles. My kids, all boys, are 11, 10, and 5. I absolutely don’t believe I won’t remember some of our agonizing growing pains. I also don’t believe, as data professionals, that we will forget the sting of some of the punches we take. But, I do believe, in both situations, we will be proud of what we help develop through the test of time.

在养育孩子的过程中，他们说，在我们以后的生活中，当我们反思时，我们只会记得美好的时光，甚至不会记得我们的奋斗。我的孩子，都是男孩，分别是11、10和5。我绝对不相信我不会记得我们成长的一些痛苦。我也不相信，作为数据专业人士，我们会忘记我们所受的一些打击。但是，我相信，在这两种情况下，我们都会为我们通过时间的考验所帮助的发展而感到自豪。

2019, like any other year, will not be the year of data actualization or the realization of data perfection. But, it will be a year of fantastic growth and development. Here’s to this year’s plan, good decisions, band-aids, duct tape, major milestones, and even some minor setbacks, as we help our data environments develop and mature and watch them grow even more.

2019年，和其他年份一样，将不是数据实现或数据完善的一年。但是，这将是一年惊人的增长和发展。以下是今年的计划，好的决定，创可贴，管道胶带，重大里程碑，甚至一些小挫折，因为我们帮助我们的数据环境发展和成熟，并观看他们成长得更多。